PR and Pinterest
Pin-it! You’ve been hearing those words all around as the new social media tool, Pinterest, has risen in social media ranks. Now the third most-used outlet, after Facebook and Twitter, Pinterest has gained a favorable amount of users. According to Google Ad Planner, there’s over 2.2 million monthly active users on Pinterest!
So what does this mean for public relations?
Public relations has been an evolving industry and with the phenomenon of social media, there is no separating the two. It is beneficial for companies, organizations and brands to get on the Pinterest bandwagon to market their particular products and services. What is visual about your client or the services you offer? Whatever it may be, pin away! But as you market through Pinterest, remember that you always want to tell a story. Social media has shifted, and changed, media and the way the market operates. The market is now a conversation and to control the conversation, you want to be able to engage with your followers and not just dictate to your followers.
Here are a few tips on how you can use Pinterest:
1. Remember branding is essential – On your Pinterest boards include information about your company’s brand, as well as the website.
2. Pin videos as well – Yes, you read it correctly! You can pin videos and not just photos. If you have an exciting video, that tells the story of your company, client or specific product… pin it! Your followers will love it, comment on it, and maybe even re-pin. There goes the start of a social media relationship.
3. Pin tips/related stories for those who are in the same industry as you – Whether you are a veteran or just starting out, pin tips, how-to’s, or relevant issues pertaining to your particular industry.
4. Always learn more about all Pinterest has to offer.
I told myself I wouldn’t get a Pinterest account, but after seeing its constant rise and learning its public relations benefits I couldn’t resist… I joined Pinterest today, so follow me!