Author Archive

Nivea’s Brand Not Aligning With Rihanna’s Image

Is Rihanna’s sexy image facing brand issues and loss of potential endorsers and advertisers? Beauty brand, Nivea seems to think so. Stefan Heidenreich runs Nivea’s parent company, Beiersdorf and he believes that Rihanna… Read More

Solange – The New Face of Madewell

Solange’s evident self-love, out-of-the box style and “love for life” attitude has not only pulled me into the rungs of her life, but many others too. Solange has become a fashion symbol throughout… Read More

PR in Love&HipHop

In a recent BET interview, Karlie Redd talks about Love & Hip Hop and how the reality tv show helps to “boost” her personal brand. “People are talking about the show… I’m getting… Read More

Share your Mindfire

Are you a college undergraduate or graduate student seeking an outlet to showcase your creative communication skills? Well Ketchum PR has created an online tool called Mindfire, for you to do so. Ketchum… Read More

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