Integrated Marketing Plan: Clinique BB Cream in Boston test market
Creative- “Love the Skin You Travel In: Clinique BB Cream”
Created a complete integrated marketing plan for clinique BB Cream in a Boston test market for the objectives of increasing Clinique BB Cream sales by 5% and increasing Clinique BB market shares by 2%. The plan spanned for a six-month period, from July to December, using 5 key communication vehicles: public relations, events, advertising (print & online), direct mail marketing, and social media.
*This integrated marketing plan was a group project (of five students) for an Integrated Marketing course at New York University.